DEM Articles

The latest news and articles from Digital Education Marketing


Social Promotion Campaigns

At DEM we use social media on a daily basis to communicate with over 110,000 Facebook followers and over 900 Twitter followers about new blog posts, university news and courses/universities that they may be interested in as potential students. We use our social media channels on our clients behalf to promote client profile pages, course  … Read more

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Default UTM Codes For DEM Campaigns

To make is easier for you to monitor performance of your campaigns with DEM, we have introduced default UTM tracking codes for all advertising campaigns on StudyLink and Coursefindr profile products. Please look for these codes in your analytics software to help identify traffic from your StudyLink and Coursefindr profile activity. StudyLink UTM source: StudyLink UTM medium:  … Read more

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The Importance of Student Generated Content

In a recent article by Inside Higher Ed, it was highlighted that international students often turn to current students to hear their stories and opinions on university life “because they know that they may have challenges fitting in culturally”. This has increased the demand for more student generated content from universities to help potential students  … Read more

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Measuring the Impact of (Re)Design

It has been 6 months since we completely re-designed the internationally focussed StudyLink.com website, and throughout this period we have seen a significant increase in our-site conversions, including: Total searches Course impressions in search Student referrals The biggest improvement we have seen is the 64.6% increase in student referrals we have served to our clients in the  … Read more

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A Guide to UTM Tracking

We understand that tracking your advertising campaign’s performance can sometimes rely upon the reports that we provide, hence we encourage our clients to use UTM tracking for outbound URL’s on our products. Some of our clients already use this method of tracking and doing so allows them to review their statistics at any point during their campaign  … Read more

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Consolidate Your Course Data with an XCRI Feed

Providing listings of your courses for study profiler websites such as StudyLink.com and StudyLink.co.uk can vastly increase the online exposure your institution receives and serve as an effective way of improving your online prescence. However, the workload required to supply your course data in different formats can prove a burden – often involving preparing spreadsheets  … Read more

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The New Version of StudyLink.com

DEM are happy to announce the brand new version of our international study website, StudyLink.com. Built from the ground-up with the mobile-first philosophies developed with StudyLink.co.uk, the new StudyLink.com works almost like a native app on mobile phones, whilst still looking great on full sized displays.

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Writing Excellent Copy for Course Profiles

Study profiler websites such as StudyLink.com and StudyLink.co.uk are a cost effective way of reaching a wider audience than may be possible to achieve through your institutions own web presence. As such, these websites are a regular fixture in many higher education marketing plans.

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The New Version of StudyLink.co.uk

DEM are proud to announce the brand new version of our postgraduate study website, StudyLink.co.uk. Built from the ground-up with mobile-first philosophies, this is the beginning of the future for StudyLink’s course profiling websites.

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Building Effective MPU Adverts

Making the most of new ad positions on the StudyLink sites StudyLink.com recently added support for MPU (Mid Page Unit) web banners to promote your courses to prospective students.

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