DEM Articles

The latest news and articles from Digital Education Marketing


Building Effective MPU Adverts

Making the most of new ad positions on the StudyLink sites StudyLink.com recently added support for MPU (Mid Page Unit) web banners to promote your courses to prospective students.

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Northumbria University, the EAIE 2014 Prize Draw Winner

If you visited our stand at this year’s EAIE conference in Prague then you may have noticed our competition to win 6 months free advertising on StudyLink.com. We would like to take this opportunity to congratulate Alejandra and her team at Northumbria University who were the lucky winners of our competition this year.

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Come and See Us at EAIE 2014

If you missed us at Istanbul last year, then don’t worry, as we will be exhibiting again at this year’s EAIE conference in Prague between the 16th and 19th of September.

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StudyLink.co.uk Gets Updated Search

In January’s newsletter we told you all about the new search on our international student site, StudyLink.com. We are now proud to announce that the same functionality has been rolled out to our UK postgraduate site, StudyLink.co.uk.

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140% Increase in Organic Traffic!

In March 2014 we achieved a 140% increase in organic traffic to the StudyLink.co.uk product compared to March 2013. This rise from 7,895 to 18,945 organic visits a month is a result of all our hard work and determination at DEM to make StudyLink.co.uk the best platform for UK postgraduate study information.

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The Power of A/B Testing in Marketing

If A/B testing is old news to you, and you already implement it across your digital media campaigns then great work! But keep reading because we are certain we can still offer you some useful tips.

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Introducing The New StudyLink MBA Directory

Last month we introduced the new StudyLink site. It was the biggest change to StudyLink in over five years and marked a significant point in the development journey of the StudyLink product. We’re now pleased to announce the arrival of a re-imagined MBA directory.

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Making the Most of Your Online Profiles

Institution profiles – unsurprisingly every higher education marketing plan includes a presence on third party study profiler sites where you can reach a highly targeted, qualified audience of prospective students which would be cost or time prohibitive to reach via other channels.

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Free International Student Stories on blog.studylink.com

To celebrate the start of 2014 we are inviting our advertising institutions to contribute student stories for our Study Abroad Blog. For the next six months we will be allowing our clients to provide student stories for blog.StudyLink.com for free.

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