Default UTM Codes For DEM Campaigns

To make is easier for you to monitor performance of your campaigns with DEM, we have introduced default UTM tracking codes for all advertising campaigns on StudyLink and Coursefindr profile products. Please look for these codes in your analytics software to help identify traffic from your StudyLink and Coursefindr profile activity.

StudyLink

  • UTM source: StudyLink
  • UTM medium: profile
  • UTM campaign: StudyLink

Source, Medium and Campaign can each be overridden if required.

Coursefindr

  • UTM source: Coursefindr
  • UTM medium: profile
  • UTM campaign: Coursefindr

Source, Medium and Campaign can each be overridden if required.

Want to learn more about using UTM tracking? Please read our UTM tracking guide.